Beauty
Emphasis On Natural Beauty
Unprocessed and Undyed Pearls
Many pearls are soaked in dye, yet I-PRIMO stands firm on “the natural color of AKOYA pearls.”
Shiro Shinjyu has an inherent, natural beauty that doesn’t require dyeing. Even when worn for a long time, the pearl’s color and luster remain the same. Shiro Shinjyu pursues the pearl’s truest colors, unprocessed and undyed.