Five Concepts Behind Our Company Logo

• The main part of our logo is derived from the Chinese character for “people” (人). People are the most important part of our business. This part of our logo expresses the shining brightness of both diamonds and people.

• Our logo expresses Primo Japan’s mission of bringing the spirit of Japanese hospitality to the rest of the world. Our logo suggests the iconic shape of Mt. Fuji reflected on the surface of the water.

• Mirroring the Chinese character for “person” on the top and bottom expresses the everlasting bond between the married couple, and also the bond between our employees and customers.

• We’ve used warm colors that symbolize love and passion, and that also give our logo a peaceful feeling.

• Adorning our company name with a “Diamond” clearly suggests the company’s area of specialization